E-Commerce Customer Information Manager

Company Name:
Rose International
This is a contract to hire opportunity with a Fortune 500 company!
Skills for an ideal candidate:
Great analytical skills, including understanding of interrelationships, questions, initiative
Strong business knowledge--online/ecommerce preferred
Excellent communication skills
Major purpose:
The eCommerce Program Manager at makes data come alive. The successful candidate wants to breathe in the numbers and seeks to use data to guide insights that are anything but obvious. This role is central to the generation, testing, and implementation of ideas across the product development, marketing, and operational efforts across the Americas and our acquired businesses.
You will lead analyzing and reporting the performance of international multi-channel and M&A eCommerce initiatives. This role establishes an ongoing relationship and dialogue, through detailed reporting structures, with all eCommerce functional areas and other business units to provide information and insights relevant to future decision making processes. This individual reports directly to the Director, eCommerce and plays a key role in "understanding the customer" and optimizing eCommerce growth and adoption.

Major responsibilities and duties:
Demonstrates and excels in Performance Drivers including but not limited to the following behaviours
Wow the Customer - Know your customers; Earn your customer's trust; Become your customers' "go-to" person
Have A Winning Attitude - Play to win; Act with optimism & enthusiasm; Make courageous decisions
Drive For The Best Results - Set high standards; Take personal accountability; Deliver on commitments
Make The Team Better - Be collaborative; Build trust; Communicate openly & honestly; Listen & learn from others
You'll use your insights to collaboratively work on improving the business returns. You''ll make your impact in small team settings using your ideas and proof points to work through product marketing, traffic marketing, and engineering to lead the business to increased growth.
Lead the eCommerce international multi channel/M&A analytics approach to develop, manage, and transform data into compelling and actionable insight and reporting structures supporting eCommerce programs
Understand company-wide eCommerce reporting requirements and build a suite of standard performance reports and dashboards for all levels of the organization
Create new operational processes and improvements to optimize data collection, access, integrity, and reporting accuracy, including documenting new procedures
Ensure alignment and understanding with companywide and eCommerce analytical COEs
Collaborate with eCommerce functional areas and other business units to design and execute a fact-based channel growth/continuous improvement strategy leveraging integrated online and offline data insight
Perform ad hoc queries and insight analysis as required to support ongoing business priorities
Apply statistical techniques (regression, t-test, time series, etc) in support of selected Commerce activities to identify patterns, trends and translate into actionable insights
Research and analyze selected business trends and customer behavior data to identify opportunities for website improvements and enhanced online marketing initiatives
Work with eMarketing partners to identify optimal target customers and measure post-campaign performance in order to recommend enhancements to targeting and offer strategies for specific business units and targets
Utilize segmentation techniques to analyze customer behavior, trends and profile attributes in order to identify opportunity segments for specific business units and targets
Develop logic and technical processes to facilitate online customer personalization using customer demographics and transactional behavior for specific business units and targets
Lead online market research initiatives (i.e. Foresee Results) and report on key findings and recommended actions to improve customer satisfaction and web usage for specific business units and targets
Support eCommerce Product Managers with development of an ROI-based eCommerce project prioritization methodology to analyze costs and effectiveness of specific Commerce programs
Liaise with Customer Information counterparts throughout global businesses to leverage learnings and best practices
Provide senior level analytic leadership including business case support, annual forecasting and budgeting, and eCommerce road map development
Lead presentations and communication of results, insights and opportunities to internal stakeholders
Participate actively in the evolution of Americas overall analytics capabilities and liaise with IT and other business partners to ensure common understanding of data requirements and necessary improvements
Completion of post-secondary degree or diploma, in Business/Marketing/Statistics or equivalent combination of education and experience
7-10 years of customer data analytics experience required, preferably in a transactional B2B or Retail eCommerce environment
Very strong analytical and statistical skills, attention to detail, and technical aptitude
Experience with KPI methodology, ROI analysis, dashboards and balance scorecards an asset
Experience with customer segmentation, targeting and testing techniques
Demonstrated experience with database and reporting software applications (e.g. SQL, Cognos, Access) with large complex data sets
Expert hands on knowledge of Excel and other MS Office applications
Experience with enterprise-level web analytics applications (e.g. Coremetrics, Omniture)
Proven project management skills and ability to manage multiple priorities
Strong communication and presentation skills (written and verbal)
Ability to work independently with strong self-management
Demonstrated team-playing attitude
A self-starter, taking action to achieve goals beyond what is required
Goes beyond job requirements to seek opportunities and generate ideas for improvements
Ability to travel overnight on an occasional basis

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