CRM Brand Lead/CRM Brand Manager
3.
8 Quick Apply Contract 5 hours ago Full Job Description Hybrid Schedule:
3 days onsite in IL, and 2 days remote working from home.
Job Title:
CRM Brand Lead - Contract Purpose Statement:
Describe the primary goals, objectives or functions or outputs of this position:
The Consumer CRM Brand Lead is part of the Client Digital Lab team (part of Commercial Analytics & Operations (CA&O) organization) and will be responsible for playing an integral part of the Consumer CRM team to drive execution and delivery of CRM projects across the Patient Services Innovation Team.
The Consumer CRM Brand Lead is responsible to a key franchise group and leads consumer brand team email initiatives, supporting cross functional team members and agency partners to align and execute on email, SMS, and direct mail campaigns.
This role will focus on tactical execution of the campaign roadmap through its entire lifecycle to increase performance and efficiency.
This role will provide leadership and support for prospect and patient marketing initiatives leading:
CRM/Digital channel subject matter expertise and best in class operations Leading implementation success for campaign and optimization initiatives Championing and sharing with teams the key capabilities and use cases that can be supported by the internal system Evolving the consumer marketing automation platform with new capability rollout, establishing ways of working, best practices, foundational set up, operating models and implementing prioritized use cases Delivering consistent enterprise usable standard ways of working, including CRM delivery frameworks and tools for use Working with CRM Operations leadership - to ensure compliance needs, industry impacts to marketing programs and vendor management are supported Major
Responsibilities:
Successful delivery of email campaigns to drive brand awareness and patient adherence across customer segments and geographies based on strategies developed by omni--channel CX Planners leveraging these modern platforms.
Iterates on email campaigns based on experimentation and testing Collaborates with CX omni channel planners to ensure email campaigns are meeting goals and benchmarks of strategy and plans Salesforce Marketing Cloud and Email subject matter & solutions expert Ensure projects are delivered on time & budget Develop business value assessments and process blueprints showing as-is and the improved to-be end state Manage external consulting partners Develops expertise across email campaign technology and audience analytics and maintains awareness of trends and tactics to drive updates to omni-channel strategy and execution plans Manage and optimize the campaign development process and life cycle from inception to activation Maintain a pulse of campaign operations to ensure campaigns are delivering as intended and working with the CX operations team Enable new processes that create efficiency and agility and guide marketers and agencies in new ways of working.
User advocate- understands mental models and what motivates actions of the users.
Sketch Artist- ability to accurately convey his or her vision through creative mediums
Qualifications:
Requires a minimum of 5
years of progressively increasing responsibility in a CRM role managing large, complex, CRM campaigns(s) Proven track record of launching successful email campaigns and consumer programs Previous agency or account management experience is a plus Understanding of software testing methodologies and software development life cycle process Experience developing journey-based campaigns, hands on implementation experience preferred but not required.
Experience with CRM use cases and strategic planning Understanding of A/B and Multi-variate email test design and execution, and analytical tools Knowledge of current marketing automation and email delivery technologies, and familiarity with how the digital ecosystem is evolving In depth knowledge and experience with commercial enterprise Marketing Automation Systems such as:
Adobe Marketo, Adobe Campaign, Unica, Salesforce Marketing Cloud (SFMC), ExactTarget, Unica or other comparable systems.
Experience implementing CRM best practices Knowledge of site analytics tools such as Adobe Analytics, SF Datorama and/or Google Analytics Requires strong collaboration and interpersonal skills to be effective managing through a highly matrixed organization Skills required include business acumen, organizational assessment, creativity, interpersonal skills, and quantitative analytical abilities.
Outstanding communicator and comfortable interacting with a diverse group of technical and non-technical people Results-oriented, self-starter with passion for user experience, technology and digital transformation A strategic mindset that allows you to prioritize projects, launches, and features, and balance immediate requirements with a long-term vision Experience in pharmaceuticals or another highly-regulated industry preferred, but may not be required for a candidate with an exceptional track record of success in planning & implementing multichannel programs that can apply to Client Competencies:
Ability to work and lead independently initiatives without day-to-day supervision Strong presentation skills to present complex concepts to non-technical audiences Able to prioritize & gracefully manage competing priorities to ensure deadlines are met.
Collaborative nature and ability to influence and guide cross-functional stakeholders.
Exceptional functional knowledge and expertise on digital marketing platforms.
e.
g.
CRM, email marketing best practices, marketing cloud technology Acumen for how digital agencies operate:
scope of work process/mgmt.
, timelines Inquisitive, strong analytical skills, including the ability to infer and apply learnings.
Excellent verbal and written communication skills.
Attention to detail and follow-through on execution.
Strong project management abilities and critical work tool experience.
e.
g.
Excel, Visio, MS Project, PowerPoint Key Client Leadership Competencies:
Positive all for one approach to team deliverables and priorities.
Builds strong relationships to enable higher performance.
Learns, fast, grasps the essence and can change course quickly where indicated.
Raises the bar and is never satisfied with the status quo.
Creates a learning environment and open to suggestions.
Embraces the ideas of others, nurtures innovation and manages innovation to reality Description Details:
Are you open to look at candidates willing to relocate? No What are the top 3-5 skills requirements should this person have? CRM/Digital channel subject matter expertise and best in class operations Leading implementation success for campaign and optimization initiatives Championing and sharing with teams the key capabilities and use cases that can be supported by the internal system Evolving the consumer marketing automation platform with new capability rollout, establishing ways of working, best practices, foundational set up, operating models, and implementing prioritized use cases Knowledge of Salesforce Marketing Cloud (SFMC) for email marketing automation.
What are the top 3-5 skills requirements that would be nice to have-but not required? Experience in pharmaceuticals or another highly-regulated industry preferred, but may not be required for a candidate with an exceptional track record of success in planning & implementing multichannel programs that can apply to Client Experience developing journey-based campaigns, hands on implementation experience preferred.
Work Schedule (Define days,# of hours)/ Is Overtime offered or required? If yes, how many hours, what impact to scheduled working hours? M-F, 9-5pm, no overtime offered Does this position offer the ability to work remotely on a regular basis or is it an on-site role? If remote opportunity exists, what are the options (i.
e.
1 day remote, 4 days on-site) Hybrid schedule - 4 days on site, 1 day remote.
Is the worker onshore or offshore? On shore Will there be Domestic and/or International Travel? No planned travel Job Type:
Contract Salary:
$70.
00 - $82.
00 per hour
Benefits:
401(k) Schedule:
8 hour shift Monday to Friday Ability to commute/relocate:
Lake Forest, IL 60045:
Reliably commute or planning to relocate before starting work (Required)
Experience:
CRM Brand:
5 years (Required) Marketing Automation Systems:
5 years (Required) Digital marketing:
5 years (Required) Work Location:
One location Are you open to look at candidates willing to relocate? No Quick Apply.
Estimated Salary: $20 to $28 per hour based on qualifications.
8 Quick Apply Contract 5 hours ago Full Job Description Hybrid Schedule:
3 days onsite in IL, and 2 days remote working from home.
Job Title:
CRM Brand Lead - Contract Purpose Statement:
Describe the primary goals, objectives or functions or outputs of this position:
The Consumer CRM Brand Lead is part of the Client Digital Lab team (part of Commercial Analytics & Operations (CA&O) organization) and will be responsible for playing an integral part of the Consumer CRM team to drive execution and delivery of CRM projects across the Patient Services Innovation Team.
The Consumer CRM Brand Lead is responsible to a key franchise group and leads consumer brand team email initiatives, supporting cross functional team members and agency partners to align and execute on email, SMS, and direct mail campaigns.
This role will focus on tactical execution of the campaign roadmap through its entire lifecycle to increase performance and efficiency.
This role will provide leadership and support for prospect and patient marketing initiatives leading:
CRM/Digital channel subject matter expertise and best in class operations Leading implementation success for campaign and optimization initiatives Championing and sharing with teams the key capabilities and use cases that can be supported by the internal system Evolving the consumer marketing automation platform with new capability rollout, establishing ways of working, best practices, foundational set up, operating models and implementing prioritized use cases Delivering consistent enterprise usable standard ways of working, including CRM delivery frameworks and tools for use Working with CRM Operations leadership - to ensure compliance needs, industry impacts to marketing programs and vendor management are supported Major
Responsibilities:
Successful delivery of email campaigns to drive brand awareness and patient adherence across customer segments and geographies based on strategies developed by omni--channel CX Planners leveraging these modern platforms.
Iterates on email campaigns based on experimentation and testing Collaborates with CX omni channel planners to ensure email campaigns are meeting goals and benchmarks of strategy and plans Salesforce Marketing Cloud and Email subject matter & solutions expert Ensure projects are delivered on time & budget Develop business value assessments and process blueprints showing as-is and the improved to-be end state Manage external consulting partners Develops expertise across email campaign technology and audience analytics and maintains awareness of trends and tactics to drive updates to omni-channel strategy and execution plans Manage and optimize the campaign development process and life cycle from inception to activation Maintain a pulse of campaign operations to ensure campaigns are delivering as intended and working with the CX operations team Enable new processes that create efficiency and agility and guide marketers and agencies in new ways of working.
User advocate- understands mental models and what motivates actions of the users.
Sketch Artist- ability to accurately convey his or her vision through creative mediums
Qualifications:
Requires a minimum of 5
years of progressively increasing responsibility in a CRM role managing large, complex, CRM campaigns(s) Proven track record of launching successful email campaigns and consumer programs Previous agency or account management experience is a plus Understanding of software testing methodologies and software development life cycle process Experience developing journey-based campaigns, hands on implementation experience preferred but not required.
Experience with CRM use cases and strategic planning Understanding of A/B and Multi-variate email test design and execution, and analytical tools Knowledge of current marketing automation and email delivery technologies, and familiarity with how the digital ecosystem is evolving In depth knowledge and experience with commercial enterprise Marketing Automation Systems such as:
Adobe Marketo, Adobe Campaign, Unica, Salesforce Marketing Cloud (SFMC), ExactTarget, Unica or other comparable systems.
Experience implementing CRM best practices Knowledge of site analytics tools such as Adobe Analytics, SF Datorama and/or Google Analytics Requires strong collaboration and interpersonal skills to be effective managing through a highly matrixed organization Skills required include business acumen, organizational assessment, creativity, interpersonal skills, and quantitative analytical abilities.
Outstanding communicator and comfortable interacting with a diverse group of technical and non-technical people Results-oriented, self-starter with passion for user experience, technology and digital transformation A strategic mindset that allows you to prioritize projects, launches, and features, and balance immediate requirements with a long-term vision Experience in pharmaceuticals or another highly-regulated industry preferred, but may not be required for a candidate with an exceptional track record of success in planning & implementing multichannel programs that can apply to Client Competencies:
Ability to work and lead independently initiatives without day-to-day supervision Strong presentation skills to present complex concepts to non-technical audiences Able to prioritize & gracefully manage competing priorities to ensure deadlines are met.
Collaborative nature and ability to influence and guide cross-functional stakeholders.
Exceptional functional knowledge and expertise on digital marketing platforms.
e.
g.
CRM, email marketing best practices, marketing cloud technology Acumen for how digital agencies operate:
scope of work process/mgmt.
, timelines Inquisitive, strong analytical skills, including the ability to infer and apply learnings.
Excellent verbal and written communication skills.
Attention to detail and follow-through on execution.
Strong project management abilities and critical work tool experience.
e.
g.
Excel, Visio, MS Project, PowerPoint Key Client Leadership Competencies:
Positive all for one approach to team deliverables and priorities.
Builds strong relationships to enable higher performance.
Learns, fast, grasps the essence and can change course quickly where indicated.
Raises the bar and is never satisfied with the status quo.
Creates a learning environment and open to suggestions.
Embraces the ideas of others, nurtures innovation and manages innovation to reality Description Details:
Are you open to look at candidates willing to relocate? No What are the top 3-5 skills requirements should this person have? CRM/Digital channel subject matter expertise and best in class operations Leading implementation success for campaign and optimization initiatives Championing and sharing with teams the key capabilities and use cases that can be supported by the internal system Evolving the consumer marketing automation platform with new capability rollout, establishing ways of working, best practices, foundational set up, operating models, and implementing prioritized use cases Knowledge of Salesforce Marketing Cloud (SFMC) for email marketing automation.
What are the top 3-5 skills requirements that would be nice to have-but not required? Experience in pharmaceuticals or another highly-regulated industry preferred, but may not be required for a candidate with an exceptional track record of success in planning & implementing multichannel programs that can apply to Client Experience developing journey-based campaigns, hands on implementation experience preferred.
Work Schedule (Define days,# of hours)/ Is Overtime offered or required? If yes, how many hours, what impact to scheduled working hours? M-F, 9-5pm, no overtime offered Does this position offer the ability to work remotely on a regular basis or is it an on-site role? If remote opportunity exists, what are the options (i.
e.
1 day remote, 4 days on-site) Hybrid schedule - 4 days on site, 1 day remote.
Is the worker onshore or offshore? On shore Will there be Domestic and/or International Travel? No planned travel Job Type:
Contract Salary:
$70.
00 - $82.
00 per hour
Benefits:
401(k) Schedule:
8 hour shift Monday to Friday Ability to commute/relocate:
Lake Forest, IL 60045:
Reliably commute or planning to relocate before starting work (Required)
Experience:
CRM Brand:
5 years (Required) Marketing Automation Systems:
5 years (Required) Digital marketing:
5 years (Required) Work Location:
One location Are you open to look at candidates willing to relocate? No Quick Apply.
Estimated Salary: $20 to $28 per hour based on qualifications.
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